The regulation seeks to adjust market rules and support measures in the EU wine sector to address overproduction and declining demand. Winegrowers are allowed to waive existing replanting authorizations without penalties to reduce incentives for unused vineyards. Member states may restrict new plantings in regions with oversupply while promoting traditional cultivation areas and climate-resilient grape varieties. Harmonized rules for low-alcohol wines and digital labeling aim to enhance consumer information and strengthen the single market. Financial incentives for sustainable investments and crisis measures like uprooting or distillation are also introduced.