This regulation enhances cooperation among national authorities to combat unfair trading practices in the agricultural and food supply chain. It aims to more effectively address cross-border violations by improving information exchange and mutual assistance between member states. The focus is on practices that disadvantage farmers and smaller suppliers, including those involving retail alliances. The rules include clear deadlines for information requests and mechanisms for enforcing sanctions. Politically, the goal is to ensure fair competition in the internal market and strengthen the position of weaker market participants.